Play It On works to improve intercultural understanding through sports. The organization believes that sports and play is the ultimate facilitator of mutual bonds between people giving them a unique opportunity to connect. In the process of creating intercultural exchanges, Play It On also improves the conditions to play for children all over the world. Over the last 2,5 year the organization has reached more than 5.000 children.
Play It On has been rapidly growing since it was founded in 2014 by Johan Juul Jensen and Maja Felicia Falkentoft, today the organization has branches in both Denmark and Germany with new aspiring branches in the US and Holland.